A unique method of Strategy Formulation
Osmond’s journey began with a simple but relentless question: What is Strategy, really? The definition used in wars and battlefields felt worlds apart from the one used in corporate boardrooms and entrepreneurial ventures. Why did the same word carry such different meanings?
That question led him into a deeper exploration, one that revealed the central role of Entropy and humanity’s constant fight against it. What began as a philosophical pursuit evolved into a practical framework for understanding value, entrepreneurship, and the forces that shape how organizations create, transform, and maintain order.
Entrepreneurial Value Generation is now available in his first book. The Fight Against Entropy: Entrepreneurial Value and Strategy.
The journey continues today. Only now, he’s not traveling alone. A growing community has joined the fight.